When you’re scrolling through your Facebook News Feed, how long does it take you to find a grammatically incorrect post or one so riddled with typos it’s hard to take the message seriously? When you’re reading the latest tweets from those you’re following on Twitter, does it look like those who are tweeting reviewed what they wrote before putting it out there for everyone to see? Social media has made it seem completely acceptable to use language as loosely as possible, and in some ways this is OK. Sharing information with friends and family on a purely personal level on social media is kind of like having a conversation with them in person. You probably don’t need to worry too much about carefully selecting words and eliminating any mistakes from your banter. Presenting Your Company’s Best Image However, if you’re tweeting and posting on behalf of your own business or the company for which you work, being conscious of the quality of the writing you add to social media can be important for the company’s brand. Businesses using social media as part of their marketing strategy should treat social media messages similarly to those they distribute via traditional marketing channels. They should be crafted with care and with the company’s brand in mind. Bad grammar, typos, and poorly communicated messages can damage brand image by making key messages seem untrustworthy, sloppy, and unprofessional. Potential customers can be turned off by messaging that reflects a company that doesn’t seem to care much about how they present themselves. And that might lead to the perception that the company perhaps doesn’t care much about the work they do either. Catching Mistakes Before They’re Posted Some ways to ensure the social media messaging put out by your company is making the right impression include:
Do you ever find yourself doubting a company’s credibility or professionalism when you come across bad grammar or typos in their social media messaging? Please share your stories and opinions in the comments section below! Where to read more on grammar and social media: http://themediahaus.ca/the-negative-effects-bad-grammar-social-media/
http://www.networkcomputing.com/networking/11-most-common-grammar-gaffes-social-media/1884709025 http://www.forbes.com/sites/jaysondemers/2014/07/15/is-bad-grammar-killing-your-brand/ http://www.likeable.com/blog/2014/04/6-grammar-mistakes-youre-making-on-social-media |
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